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Vincue’s Success With DSRPTV Solutions:

 

Enhancing Efficiency and Value through Expert Product & Process Management

Vincue had a promising Digital Marketing SaaS product that was failing to meet expectations due to underinvestment in the solution and a lack of support.

Vincue realized that their investment would fail unless dramatic changes were made in product development, sales, marketing, and support.

      • High rate of customer churn due to concerns about product efficacy and lack of value-added reporting.
      • Inability to understand the product from a technical, competitive, or customer perspective.
      • Customer onboarding took too long and ongoing support processes were ill-defined, leading to inconsistent customer experience.
Simplified black and white flowchart showing elements of an online business ecosystem. Starting with a shopping cart and bar graph at the top left, representing sales and growth metrics, the flow leads to a globe symbolizing global reach, then to a stack of cars indicating logistics. A central laptop icon with the Vincue logo highlights the SAAS, connected to a group of people for community or customer base, and a recycling symbol representing sustainable practices or repeat business. The flow ends with tools suggesting maintenance or service. The diagram uses a dark background with white dotted lines connecting the icons.

Dsrptv Response

A complex infographic in black and white illustrating a digital marketing and sales funnel. At the top, there are icons representing growth metrics and networking. The funnel narrows down to a shopping bag with a dollar sign, symbolizing revenue. Below are the Vincue logo and Disruptive Solutions logo indicating a partnership. The bottom section depicts customer profiles leading to various conversion goals like recycling symbol with stats, shopping cart, website icon, key with a tag, and a mobile phone, representing retention, sales, online presence, key selling points, and mobile engagement respectively.

Internal Cooperation

 

    • Collaborated with company leadership to develop and document product vision
    • Assessed product sales and marketing, development, deployment and support processes to identify improvement opportunities, aligned with industry best practices
    • Collaborated with Sales and Marketing, Development and Support teams to validate, prioritize and implement improvements

Market Research

 

    • Analyzed the product and competitive landscape to identify ideal clients
    • Met with current and prospective customers to identify product Strengths, Weaknesses, Opportunities, and Threats (SWOT analysis)

Results

100% Monthly

Recurring Revenue

growth in a

4-month period 

Horizontal bar chart showing a significant performance increase in Monthly Recurring Revenue (MMR) after strategy implementation over a 4-month period. The 'Before' bar is half the length of the 'After' bar, indicating a 100% increase in MMR. The chart is monochromatic with a dark background and light gray bars, emphasizing the comparison and growth.

Increased Sales Closing Rate

 

    • Went from 1.5 deals (average) per quarter to 3-7 deals (average) per quarter

Increased internal awareness and organic product upsells

 

Decreased product costs by 20%

Increased Sales Opportunities

 

    • Increased leads / opportunities (via creative database marketing, developing marketing collateral, strategizing and managing marketing campaigns)
    • Resulted in increasing product leads (4-8 per quarter to 20+ per quarter)

Increased current client satisfaction

 

  • Through improved support and insightful reporting (creating “stickiness”)
A bar chart comparing performance metrics 'before' and 'after', with categories labeled as Sales Opp. (Sales Opportunities), Closing % (Closing Percentage), Upsells, Client Sat. (Client Satisfaction), and Costs. For each category, 'after' bars are shown to be higher than 'before' bars, indicating an improvement in all metrics. The chart has a grayscale color scheme with a dark background.