The Challenge
Fuller’s Jewelry, a third-generation family business, faced declining visibility at their current location despite its large showroom and full-service capabilities. The business owner set a goal expectations to maintain revenue or grow less than 5% year-over-year but struggled with marketing efforts that had yielded minimal results. Previous attempts through other agencies and digital marketing strategies did not deliver measurable success. The business owner remained committed to finding a digital marketing provider who could align with the company’s goals.
Client Overview
- Name: Fuller’s Jewelry
- Tagline: Since 1949
- Industry: Jewelry retail, servicing/repairs, custom designs, custom jewelry crafting, purchasing, and appraising.
- Market Reach: Well-established within a 10–15 mile radius of Addison, TX, serving the Dallas/DFW area.
Unique Value Proposition: A family-owned and operated business since 1949, offering personalized, high-quality service and a local alternative to chain stores.
The Solution
DSRPTV Solutions partnered with Fuller’s Jewelry to implement a phased, data-driven marketing strategy. The approach evolved through three key stages:
1. Initial Implementation:
Focus: Raising local awareness of Fuller’s services and products.
Services:
- Google PMAX and Search campaigns
- Meta (Facebook/Instagram) advertising and retargeting
- Graphic design, copywriting, analytics, and reporting
Results: Within three weeks, brand-specific ad campaigns were launched. Weekly performance audits provided actionable insights, leading to rapid improvements in ad effectiveness.
1. Initial Implementation:
Focus: Raising local awareness of Fuller’s services and products.
Services:
- Google PMAX and Search campaigns
- Meta (Facebook/Instagram) advertising and retargeting
- Graphic design, copywriting, analytics, and reporting
Results: Within three weeks, brand-specific ad campaigns were launched. Weekly performance audits provided actionable insights, leading to rapid improvements in ad effectiveness.
Results
100% Monthly
Recurring Revenue
growth in a
4-month period
Increased Sales Closing Rate
-
- Went from 1.5 deals (average) per quarter to 3-7 deals (average) per quarter
Increased internal awareness and organic product upsells
Decreased product costs by 20%
Increased Sales Opportunities
-
- Increased leads / opportunities (via creative database marketing, developing marketing collateral, strategizing and managing marketing campaigns)
- Resulted in increasing product leads (4-8 per quarter to 20+ per quarter)
Increased current client satisfaction
- Through improved support and insightful reporting (creating “stickiness”)
